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The tools I use and recommend

I recommend the best tool for the job, whether or not it pays me. Referral links are labeled, and if you use one I may earn a commission at no cost to you.

Toptal

Where I'd hire engineers and designers when a project needs more than me.

Visit Toptal

Referral link. I may earn a fee if you hire through it.

AI 6 tools
OpenAI APII use this

General-purpose LLM API that powers most text-generation automations.

Visit OpenAI API
Anthropic ClaudeI use this

Strong reasoning and long-context model; good for analysis, summaries, and coding tasks.

Visit Anthropic Claude
Perplexity

AI search with citations; useful for research and competitive intel.

Visit Perplexity
CursorI use this

AI-native code editor built on VS Code; fastest way to write and refactor production code.

Visit Cursor
WarpI use this

AI-assisted terminal for developers and DevOps workflows.

Visit Warp
v0 by Vercel

Generate UI components from prompts; useful for rapid prototyping.

Visit v0 by Vercel
Engineering 7 tools
Next.jsI use this

React framework for production apps; Cierto's default web stack.

Visit Next.js
VercelI use this

Hosting, edge functions, and deployment for Next.js apps.

Visit Vercel
SupabaseI use this

Open-source Firebase alternative: Postgres, auth, storage, and edge functions.

Visit Supabase
Turso

Edge SQLite database; good for fast, cheap, globally distributed apps.

Visit Turso
Tailwind CSSI use this

Utility-first CSS framework for fast, consistent UI.

Visit Tailwind CSS
DaisyUII use this

Tailwind component library that ships clean, accessible UI patterns.

Visit DaisyUI
GitHubI use this

Source control, CI/CD, and collaboration platform.

Visit GitHub
Automation 4 tools
n8nI use this

Open-source workflow automation with a visual editor and self-host option.

Visit n8n
MakeI use this

Visual integration platform with more control than Zapier for complex workflows.

Visit Make
Zapier

Mainstream automation tool with the largest app directory.

Visit Zapier
Pipedream

Code-first automation for developers who need custom logic.

Visit Pipedream
Marketing 5 tools
Meta Ads ManagerI use this

Advertising and performance data for Facebook and Instagram.

Visit Meta Ads Manager
Google Ads

Search and display advertising platform.

Visit Google Ads
Ahrefs

SEO research, backlink analysis, and keyword tracking.

Visit Ahrefs
Semrush

All-in-one SEO and competitive research suite.

Visit Semrush
SparkToro

Audience research: where your customers hang out and what they care about.

Visit SparkToro
Sales 5 tools
HubSpot

Full CRM and marketing automation for small-to-mid-sized teams.

Visit HubSpot
Apollo

Sales intelligence and outreach platform with contact data and sequencing.

Visit Apollo
Clay

Data enrichment and outbound workflow builder for modern sales teams.

Visit Clay
Instantly

Cold email platform built for scale and deliverability testing.

Visit Instantly
Close

Inside sales CRM with built-in calling, emailing, and sequencing.

Visit Close
Operations 5 tools
NotionI use this

Docs, wikis, and lightweight databases in one workspace.

Visit Notion
Airtable

Relational database with a spreadsheet-like interface for ops workflows.

Visit Airtable
Coda

Docs with tables and automations for process-heavy teams.

Visit Coda
Loom

Async video messaging for team updates and client communication.

Visit Loom
CalendlyI use this

Scheduling automation that removes back-and-forth for meetings.

Visit Calendly
Utilities 2 tools
StarlinkReferral link

Low-latency satellite internet for remote offices, field sites, and teams off the fiber grid.

Visit Starlink
One-Time SecretI use this

Share passwords, API keys, and credentials with a one-time link that self-destructs after opening. Used when a client doesn't have a password manager yet.

Visit One-Time Secret
Analytics 5 tools
PostHog

Product analytics, feature flags, and session replay in one open-source platform.

Visit PostHog
Amplitude

Product analytics for tracking user behavior and funnel optimization.

Visit Amplitude
Mixpanel

Event-based analytics for product and growth teams.

Visit Mixpanel
Plausible

Privacy-first, lightweight web analytics without cookie banners.

Visit Plausible
Google Analytics 4

Free web analytics; standard but complex for small teams.

Visit Google Analytics 4
Content 6 tools
Webflow

No-code site builder with CMS and clean design control.

Visit Webflow
Framer

Design-forward site builder with interactive components.

Visit Framer
Ghost

Open-source CMS and newsletter platform for independent publishers.

Visit Ghost
Beehiiv

Newsletter platform with growth tools and monetization features.

Visit Beehiiv
Kit (ConvertKit)I use this

Creator email platform with automation and commerce.

Visit Kit (ConvertKit)
Substack

Simple newsletter and paid subscription publishing.

Visit Substack
Newsletters 4 tools
Beehiiv

Newsletter-first platform with built-in growth and ad network.

Visit Beehiiv
KitI use this

Email-first platform for creators and automation.

Visit Kit
Substack

Simple paid newsletter hosting.

Visit Substack
Mailchimp

Mainstream email marketing with broad integrations.

Visit Mailchimp