The tools I use and recommend
I recommend the best tool for the job, whether or not it pays me. Referral links are labeled, and if you use one I may earn a commission at no cost to you.
Toptal
Where I'd hire engineers and designers when a project needs more than me.
Referral link. I may earn a fee if you hire through it.
AI 6 tools
OpenAI API
General-purpose LLM API that powers most text-generation automations.
Visit OpenAI APIAnthropic Claude
Strong reasoning and long-context model; good for analysis, summaries, and coding tasks.
Visit Anthropic ClaudePerplexity
AI search with citations; useful for research and competitive intel.
Visit PerplexityCursor
AI-native code editor built on VS Code; fastest way to write and refactor production code.
Visit CursorWarp
AI-assisted terminal for developers and DevOps workflows.
Visit Warpv0 by Vercel
Generate UI components from prompts; useful for rapid prototyping.
Visit v0 by VercelEngineering 7 tools
Next.js
React framework for production apps; Cierto's default web stack.
Visit Next.jsVercel
Hosting, edge functions, and deployment for Next.js apps.
Visit VercelSupabase
Open-source Firebase alternative: Postgres, auth, storage, and edge functions.
Visit SupabaseTurso
Edge SQLite database; good for fast, cheap, globally distributed apps.
Visit TursoTailwind CSS
Utility-first CSS framework for fast, consistent UI.
Visit Tailwind CSSDaisyUI
Tailwind component library that ships clean, accessible UI patterns.
Visit DaisyUIGitHub
Source control, CI/CD, and collaboration platform.
Visit GitHubAutomation 4 tools
n8n
Open-source workflow automation with a visual editor and self-host option.
Visit n8nMake
Visual integration platform with more control than Zapier for complex workflows.
Visit MakeZapier
Mainstream automation tool with the largest app directory.
Visit ZapierPipedream
Code-first automation for developers who need custom logic.
Visit PipedreamMarketing 5 tools
Meta Ads Manager
Advertising and performance data for Facebook and Instagram.
Visit Meta Ads ManagerGoogle Ads
Search and display advertising platform.
Visit Google AdsAhrefs
SEO research, backlink analysis, and keyword tracking.
Visit AhrefsSemrush
All-in-one SEO and competitive research suite.
Visit SemrushSparkToro
Audience research: where your customers hang out and what they care about.
Visit SparkToroSales 5 tools
HubSpot
Full CRM and marketing automation for small-to-mid-sized teams.
Visit HubSpotApollo
Sales intelligence and outreach platform with contact data and sequencing.
Visit ApolloClay
Data enrichment and outbound workflow builder for modern sales teams.
Visit ClayInstantly
Cold email platform built for scale and deliverability testing.
Visit InstantlyClose
Inside sales CRM with built-in calling, emailing, and sequencing.
Visit CloseOperations 5 tools
Notion
Docs, wikis, and lightweight databases in one workspace.
Visit NotionAirtable
Relational database with a spreadsheet-like interface for ops workflows.
Visit AirtableCoda
Docs with tables and automations for process-heavy teams.
Visit CodaLoom
Async video messaging for team updates and client communication.
Visit LoomCalendly
Scheduling automation that removes back-and-forth for meetings.
Visit CalendlyUtilities 2 tools
Starlink
Low-latency satellite internet for remote offices, field sites, and teams off the fiber grid.
Visit StarlinkOne-Time Secret
Share passwords, API keys, and credentials with a one-time link that self-destructs after opening. Used when a client doesn't have a password manager yet.
Visit One-Time SecretAnalytics 5 tools
PostHog
Product analytics, feature flags, and session replay in one open-source platform.
Visit PostHogAmplitude
Product analytics for tracking user behavior and funnel optimization.
Visit AmplitudeMixpanel
Event-based analytics for product and growth teams.
Visit MixpanelPlausible
Privacy-first, lightweight web analytics without cookie banners.
Visit PlausibleGoogle Analytics 4
Free web analytics; standard but complex for small teams.
Visit Google Analytics 4Content 6 tools
Webflow
No-code site builder with CMS and clean design control.
Visit WebflowFramer
Design-forward site builder with interactive components.
Visit FramerGhost
Open-source CMS and newsletter platform for independent publishers.
Visit GhostBeehiiv
Newsletter platform with growth tools and monetization features.
Visit BeehiivKit (ConvertKit)
Creator email platform with automation and commerce.
Visit Kit (ConvertKit)Substack
Simple newsletter and paid subscription publishing.
Visit SubstackNewsletters 4 tools
Beehiiv
Newsletter-first platform with built-in growth and ad network.
Visit BeehiivKit
Email-first platform for creators and automation.
Visit KitSubstack
Simple paid newsletter hosting.
Visit SubstackMailchimp
Mainstream email marketing with broad integrations.
Visit Mailchimp